Introduction to the Wine Business

Course overview

Delve into the fascinating world of wine business. Drawing from over 20 years’ experience in the wine industry, our tutor will cover bureaucratic topics such as taxation, import, and cash flow.

You will also explore the different sales channels in this industry and investigate wine marketing and future trends. A brief test at the end of the day will repeat the most important points.

Discover our full range of viticulture courses.

You will learn

  • What it costs to produce and distribute a bottle of wine
  • The different sales channels for wine in the UK
  • The marketing mix of a successful wine business
  • The current trends in wine marketing

Although there is no formal qualification associated with this course, all participants will receive a Capel Manor College Certificate of Attendance upon completion of the course.

No entry requirements however, an interest in the subject area is key.

You can progress to one of our other courses in viticulture and oenology.